California Natural Color
BRANDING, STRATEGY, SOCIAL
Achieve Clean Label with Natural Colors
Working with California Natural Color continues to be an exciting opportunity for our brand development company. Our goal has been to help them establish a strong brand identity and increase their reach in the natural food color industry.
To begin, we focused on brand design and positioning. We conducted market research and competitor analysis to determine what sets California Natural Color apart from other brands. Based on our findings, we developed a brand positioning statement that emphasized their commitment to using only natural ingredients and their expertise in producing high-quality food colors. We also refreshed their logo and color palette to reflected their values and communicated their brand message clearly.
Next, we designed a custom website that showcased California Natural Color’s products and expertise. We created a user-friendly interface that made it easy for customers to browse their product line and learn more about their services. We also optimized the website for search engines to help increase traffic and improve their online visibility.
For trade shows and events, we designed a custom trade show booths and graphics that would attract attention and showcase California Natural Color’s products in a visually appealing way. We created large-scale banners and posters that featured eye-catching images of their products and services. We also designed informational materials, such as brochures and business cards, to hand out to potential customers.
To help California Natural Color connect with their customers on social media, we developed a custom social media campaign that included custom photography and food styling. We created a content calendar that highlighted their products and services, and we produced high-quality images and videos that were both visually appealing and informative. We also implemented targeted advertising to reach new customers and increase their brand awareness.
Overall, our work with California Natural Color was a great success. We were able to help them establish a strong brand identity and increase their reach in the natural food color market. With our help, they were able to attract new customers and strengthen their relationships with existing ones. We continue to work with them on an ongoing basis to help them stay ahead in a competitive market.