As a brand development company, we were thrilled to work with California Snackin’, a company that specializes in snack-size portions of Italian meats, cheeses, and charcuteries. Our goal was to help them elevate their brand and increase their customer base through various design and marketing strategies.
First, we tackled their brand positioning. We wanted to elevate their current placement that would appeal to their target customer. We refreshed their logo and font styling. We also created a brand style guide that included guidelines for typography, color palette, and imagery.
Next, we focused on the packaging designs. California Snackin’ had multiple product lines, so we created a cohesive packaging design that would tie them all together. We used eye-catching illustrations and clear labeling to make the products stand out on the shelves. We also designed multi-pack boxes that were both functional and visually appealing.
For the website design, we wanted to create a user-friendly experience that would showcase California Snackin’s products and values. We designed a custom website that featured high-quality product photography, and easy navigation. We also implemented an SEO strategy to help drive traffic to the website.
In addition to the website, we also designed trade show graphics that would help California Snackin’ stand out at industry events. We created large-scale banners and posters that showcased their products and brand messaging. We also designed brochures and promotional materials to hand out to potential customers.
Finally, we developed a social media campaign to help California Snackin’ connect with their customers on a more personal level. We created a content calendar and produced high-quality images and videos to share on their social media platforms. We also implemented targeted advertising to reach new customers and increase brand awareness.
Overall, our work with California Snackin’ was a great success. We were able to help them develop a strong brand identity and increase their customer base through our design and marketing strategies. We continue to work with them on an ongoing basis to help them stay ahead in a competitive market.